A Way Beyond Creative Industries



Folio Verlag, Vienna, 2010


The creative industries are becoming increasingly important as a driver of growth and innovation.

Reinold Mitterlehner, Federal Minister of Economy, Family and Youth


To make a dramatic difference you must innovate or die.

Tom Peters, writer and consultant


An increasing number of cities, regions and countries are developing economic strategies that focus on the creative industries. But what is it that makes the creative industries so vital? Is this just a temporary hype, or a trend that is here for the long run? The publication A Way Beyond Creative Industries seeks answers to these questions. Designers, architects, musicians and fashion designers, but also academics and politicians from all five continents, including Richard Florida, Tom Peters, Alberto Alessi, Ben van Berkel, Hans Ulrich Obrist, Karim Rashid and Marios Schwab, were invited to analyse the Austrian and international creative industries scene from a global perspective. With a collage of contributions coupled with an array of articles on the most important exhibitions and festivals in the creative industries, the publication offers an insight into creative businesses in Austria and around the globe, bringing together know-how and networks of relevant contacts.

Publisher: Folio Verlag Wien ·Bozen 2010
Editor: Robert Punkenhofer
Co-editor and coordination: Reanne Leuning
Editorial/organisational support: Helmut Döller, Barbara Rüdiger
Graphic design: Emilia López
Paperback: 372 pages
Language: English/German
ISBN: 978-3-85256-513-2
Dimensions: 14,5 x 17 cm
Price: EUR 24,90

This book is sponsored by go international – an initiative by the Austrian Federal Economic Chamber and the Federal Ministry of Economic Affairs –, the arge creativ wirtschaft Austria/evolve and the Vienna Economic Chamber.

The book was presented in the context of the World of Ideas Symposium taking place on the 1st July 2010 in Garage X on Vienna’s Petersplatz.

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